Facebook Advertising

Making Marketing Better. It's what we do.

jhl

Better data - Better execution - Better results

JHL will create a custom audience for your ads using a multitude of selects via Facebook’s audience of 156 million people in the United States who connect with their friends, family, and preferred brands. In fact, more time is spent on Facebook than anywhere else online — an average of 40 minutes a day. Recent studies have shown that the average user now checks their Facebook Newsfeed an astounding 14 times per day.

With Facebook Direct Response Advertising, available through JHL, your advertisement is shown to your target audience online, where they are spending their time. This cost- and time-effective method to reach a highly engaged, digitally focused audience uses a series of highly targeted demographics that you can leverage to extend your story online. Ads in Facebook’s Newsfeed are able to capture a viewer’s attention quickly to produce strong results and gain more exposure from your marketing efforts.

Spending on Facebook advertising continues to increase year over year:

  • • 92% of all social marketers are using Facebook ads to capture new leads and create brand awareness
  • • Carousel ads drive 10 times more traffic (click-throughs) to Web sites than static sponsored ads/posts
  • • On average, if you target your ad by a custom audience rather than by category or interest, the cost-per-click is 14% lower and the cost-per-conversion is 64% lower

Target Your Customers and Prospects Online

The people who matter most — your current and prospective customers — are on Facebook. Direct Response Advertising combines the reach you want with the precise, targeted focus you need in order for your message to reach the right individuals at the desired time.

Through a proprietary matching methodology, we can pull in data to create a truer match to your selected audience. We can create a custom audience for your ads using a multitude of selects via Facebook’s demographic selections.

You can also utilize the intelligence within your postal file or email marketing file to identify matches among current Facebook users. This specialized process ensures that real people are identified and not just cookies.

Quick to Deploy Online Content Delivery

Once the matching process is complete and the data becomes available for use, we’ll thoroughly test your ad. Upon approval, we will establish your campaign utilizing your goals and budget requirements. Ads deploy quickly and you will begin to see instant engagement.