• JHL Digital Direct
    Direct Mail Production
    Digital Printing
    Specialty Finishing
    Unique Solutions
    Data Analytics
    Data Hygiene
    Data Sourcing
    It's what we do.



Successful direct mail starts with good data. JHL’s services for Data Sourcing, Data Hygiene and Data Analytics ensure our clients' direct mail messaging is on target each time.



Personalization improves relevance and increases direct mail response rates. Our Variable Data Digital Printing services enable marketers to utilize their customer data to create highly effective one-to-one direct mail.



JHL has been producing direct mail for our clients since 1985. We have the equipment and expertise you need for your direct mail marketing programs.



Special mail pieces require Specialty Finishing services. JHL provides the imaging, tipping, affixing, folding and gluing services needed to manufacture attention getting direct mail.


You’ve probably received magazines and catalogs in the mail that are wrapped in a clear poly film, known in the industry as a polybag. Polybagging is an efficient and effective form of packaging for direct mail and offers several advantages. The primary advantage is price, as the cost for materials and assembly using polybagging is usually less expensive than using envelopes. Additional advantages include the flexibility to accommodate many components with a greater combined thickness than envelopes, and the ability to have the artwork show through the clear poly film.

JHL has been a leading provider of polybagging services for more than a decade. In that time we’ve produced more than 100 million polybagged pieces for printers, publishers, and direct marketers who recognize the advantages of polybagging. We offer:

  • Two high-speed polybag processing lines both capable of preprinted films Polybag
  • Up to 10 insert pieces with a maximum combined thickness of 1.3 inches
  • Ability to insert unique pieces such as CDs and magnets
  • Addressing with in-line inkjetting or pressure sensitive labels
  • In-line tipping and gluing, under page inserting
  • USPS approved poly
  • Size flexibility, from small booklets to oversized publications
  • Capacity to handle jobs of all sizes - from a few thousand pieces to millions and more

Most of the polybag projects we do are mailed, but not all. Polybagging is also an efficient way to collate and package printed material like instruction manuals and diagrams for kitting projects.

Also, poly film doesn’t have to be clear. Colored film is an option if the contents need to be concealed from view. We can use preprinted film with registration as well.

To see other JHL Digital Direct Featured Services click here

B&W Digital Imaging
Inkjet Imaging
Color Digital Imaging
Camera Matched Tipping
Plow Folding
High Speed Inserting
JHL Digital Direct Facility
Data Services

Some Of The Folks At JHL

Jim Felhofer Jim has been with JHL since 2006, serving as sales director. What he likes most about JHL is “the entrepreneurial spirit that enables us to adapt quickly to meet our customers’ needs.” When he’s not drawing up innovative ways to help customers grow their businesses, you will find Jim engaging in one of his passions which include cycling and recording music (but not at the same time). He and his wife Diane have two sons, Jordan and Ethan.
Jim Felhofer jim@jhl.com - ext 14
Dan Topel Dan joined JHL in 2015, bringing with him over two decades of experience and acumen in direct mail sales and business development. Dan was recently wed to his wife Mary – so recently that “she still laughs at my jokes,” he notes. Together they have five young-adult children, and Mary gave him two granddaughters as a wedding present. At home in Mt. Morris, IL, you might find Dan out in the yard landscaping, or perhaps savoring a liverwurst and grape jelly sandwich.
Dan Topel dan@jhl.com - 608-201-1721
Serena Menge Serena has served as Project Manager for JHL since 2003. Among the many things she likes about JHL are its “flexibility and problem solving in a team environment.” Teamwork is central to Serena’s favorite activity outside of work, which is watching youth sports. “I love to see development and the passion to get better, or just playing around on a team to make friends,” she says. Her children Justice, Jack and Jai Dee provide her and her husband, Paul, plenty of opportunity to indulge that passion.
Serena Menge serena@jhl.com - ext 21
Rick Bie Rick joined JHL’s Project Management team in 2008, having previously worked in the print industry for 13 years. He likes the variety his position at JHL affords him: interacting with customers, crunching numbers, solving problems. “There is never a dull moment,” he claims. When he’s not at his desk, Rick is bonkers for the great outdoors. As proof, he hiked the entire 1000-plus mile long Ice Age National Scenic Trail together with his wife, Roberta.
Rick Bie rick@jhl.com - ext 27
John Leek “My job is the catch all guy, all the way from shoveling to planning,” which is how John describes the role he’s had at JHL since 1992. He’s stuck around, he says, because he really enjoys working with JHL’s team. Outside of work, John is an adrenaline freak who enjoys shredding fresh powder in places like Alta, UT; tearing up the trails at the American Birkebeiner ski race; and crushing hills on his mountain bike. All of which causes great concern for his wife, Kathy, and daughters Ashley and Natalie.
John Leek john@jhl.com - ext 12
Mike Tans JHL is delighted to welcome Mike, who jumped straight into print estimating, sales and management from UW-Platteville nearly 30 years ago and hasn’t looked back. He likes that JHL affords its team members “the freedom to get the task done the best way possible.” Off hours, you might find Mike gardening, wood working or cooking at the partially solar-powered home he shares with his wife, Gabrielle, and their rescue cat, Thalia.
Mike Tans mike@jhl.com - ext 22

JHL Digital Direct began in 1985 as a small lettershop and has grown to become a full service direct marketing solutions provider serving local, regional, and national clients of all sizes. We were called JHL Mail Marketing then. In 2012 we changed our name to JHL Digital Direct to better reflect our core business offerings.

Since our inception, data management has played a key role in our success, and it continues to be our core service today. Our team of data professionals is experienced with data sourcing, data entry, data hygiene, database management, and data processing. We specialize in leveraging data analysis to deliver individualized marketing messages to our clients’ current and prospective customers.

Throughout our company’s history we have reinvested resources in technology and utilized strategic business partnerships to meet the changing needs of our clients. As a result, we continually provide state of the art digital printing and direct mail marketing production services to handle all types of marketing projects.

With decades of experience working with direct marketers, agencies, printers, print distributors and publishers in carrying out a full range of direct marketing projects, you can trust that we have very likely worked on projects similar to yours and will apply our knowledge to your specific needs.

Get In Touch


JHL Digital Direct
3100 Borham Ave
Stevens Point WI 54481