When it comes to the harsh realities of direct mail, it doesn’t get harsher than this: Not every mailing is going to succeed. Some are going to be meh. And some are going to fall flat on their faces. When that happens, we blame the mailing because it’s easy and obvious. The mailing wasn’t good...
Before joining JHL in 2020, I spent just over 15 years in alumni affairs and annual giving, working for both a national music fraternity and a comprehensive public university. In both cases, resources were often tight and we had to figure out how to maximize results with limited means. I would often sit in on...
Know those folks who they think they can speak Portuguese because they listened to “The Girl From Ipanema” or AI because they asked Google Gemini where to find snickerdoodle ice cream in Perth Amboy? Some marketers are like that about direct mail because they once got a key in the mail that was supposed to...
The End-of-Year Mailer Panic (And How to Fix It) In the fast-paced world of advancement, fall campaign season is a blur. You’re trying to secure last-minute major gifts, scheduling visits with donors during football games, and juggling Homecoming responsibilities. And let’s not forget the awards banquet for key supporters. Then, you stop and think… “Oh...
The Do’s and Don’ts of Using AI in Direct Mail AI is everywhere – and it’s everywhere faster than just about anyone outside of the AI industry has expected. You’ve probably experimented with AI. And if you’re like a lot of people, you’ve been vaguely disappointed in the results, or you’re looking to find some other...
Direct Mail for Non-Profits 101 Reaching the mid-point of summer marks the “unofficial” start of the fall solicitation season. Most, if not all, advancement offices are planning their fall schedules. Homecomings, alumni awards, campus events and end-of-year visits are all part of the calendar for the coming months. With numerous priorities vying for attention, especially...
Winning the Attention Battle: How Direct Mail Cuts Through the Digital Noise … Now and in the Future The battle for consumer attention is raging with unprecedented fury. You might not think of “battle” or “fury” when you think of the ongoing competition for eyeballs, but it’s true: Especially on the digital side, everyone is after...
Addition through Subtraction Donors. You want them…and you want more of them. Private support has become a key component for any advancement office, whether it is higher education, fraternal organizations, private schools/academies or any other non-profit organization. Throughout the year, current and future donors will receive several direct (and indirect) solicitations asking for support...
Complete Data It’s a shame that for all the great tools invented for organizations to systematize their data, some data still has the logic and organization of a landfill. And not one of the better landfills, either. This is a particular problem as we navigate into the Era of Hyperpersonalization, where all communication you receive...
Get Ready: The Hyperpersonalized Era of Direct-Mail Marketing Is Here Everyone knows that the personal approach is best, whether you’re talking about interpersonal relationships or direct-mail appeals. But how good is “best” – and how personal is personal enough? We’ll get into detailed numbers in a bit, but let’s start here: According to the Data and Marketing...