The QR-Code Primer, Part 1: Why People Don’t Use QR Codes A marketing friend of ours was telling a story. It was a story in two parts; the first part took place in a meeting with a TV ad sales exec. “We recommend that our advertisers put QR codes on all their ads,” the sales...
Greatest Bits: Finding the Nuggets from Marketing Blogs to Support Your Advancement Efforts Prior to my position at JHL, I spent about nine years working in annual giving. Two years were spent as an assistant director with the Florida State University Foundation. The other seven years was as the director at the University of Wisconsin-Stevens...
The 4 ways direct mail can build successful products and services We’ve talked a lot in in previous blogs about how to use direct mail to promote your brand. What we haven’t talked about is how to use direct mail to promote and build demand for a product or service. Could be an existing product...
5 Ways Direct Mail Can Drive Data-Driven Marketing Direct mail can be an important component of your data-driven marketing (DDM) campaign, both for the efficient way it uses data and the crucial data it can generate. Let’s consider that statement for a second, because many blogs that talk about DDM don’t characterize the process that...
Direct Mail: The Key To Unlocking The Potential of Customer Experience Customer experience (CX) is having a moment – and it’s about time. And as far as direct mail is concerned, there couldn’t be a better time. Organizations and their marketers are finally seeing the light and are focusing more on how they treat key audiences...
Digital Inkjet Printing: Personalizing Mail for Advancement Offices Despite the increased presence of email and social media for marketing and communication, direct mail still provides an effective means of sharing your message with donors, alumni and friends. The ability to personalize a letter with variable text helps an advancement office make a strong connection with...
5 Proven Ways To Use Direct Mail to Drive Customer Satisfaction There’s a lot more time spent talking about how to measure customer satisfaction than its value. And the amount of time spent is cut dramatically when the topic is how to use direct mail to drive customer satisfaction. It’s a shame, especially when you...
5 Ways Direct Mail Delivers Value For Insurance Marketers Insurance marketing is supposedly heading into a new era – the age of “insurtech.” However, many of the tried-and-true approaches to marketing insurance remain in place, and for a very simple reason: they work. Direct mail is one of those timeless approaches to marketing insurance that continues...
Direct mail and brand measurement (2022 Update) Brand-building is really what it’s all about for marketing teams. When you build a brand, you create lasting demand for products and services, and provide your entire organization with a platform that you can sell over and service from. The content and branding provider simplified.co recently listed its...
QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World Back in February, my colleague posted a blog titled “Direct Mail and Millennials: The Perfect Match?” After reading through it, it opened my eyes quite a bit provided some inspiration for this piece. There has been an assumption that older generations prefer...