Direct mail and brand measurement (2022 Update) Brand-building is really what it’s all about for marketing teams. When you build a brand, you create lasting demand for products and services, and provide your entire organization with a platform that you can sell over and service from. The content and branding provider simplified.co recently listed its...
QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World Back in February, my colleague posted a blog titled “Direct Mail and Millennials: The Perfect Match?” After reading through it, it opened my eyes quite a bit provided some inspiration for this piece. There has been an assumption that older generations prefer...
6 Ways Non-Profits Can Maximize Direct Mail For the next several blogs we’ll look at how direct mail can help with customer acquisition and retention in different types of industries or verticals, with strategies for each vertical. The first vertical we’ll examine is one where direct mail continues to play a vital role in list-building,...
Direct Mail and Millennials: The Perfect Match? It’s time to do a reality check on Millennials – not just when it comes to direct mail, but in regards to lots of things surrounding who they are and how they live. First, Millennials are no longer a bunch of bohos living in one-bedroom studios and eating ramen...
5 Direct-Mail Success Strategies For 2022 Direct mail is expected to generate $33.4 billion in revenue in 2022, according to AdWeek (subscription may be required), and even though it’s now in second place in local media spending behind mobile advertising, direct mail is still a vital part of a strategic marketing mix. They key word...
Saving Money on Your Direct Mail during the Pandemic The COVID pandemic has had its presence felt in many aspects of our lives: personally, professionally and even economically. We’ve all seen price increases in goods and services when we go shopping. In some cases, much needed materials are in short supply – or sometimes...
Eight Unconventional Ways To Measure The Success Of Your Direct-Mail Campaign Marketers want results – but more than that, marketers (or the people who write marketers’ checks) want numbers that show results. When the tool is direct mail, the numbers would seem to be pretty straightforward, along the lines of: How many people took advantage of...
How to use direct mail to reach your end-of-year goals Well, you made it through another one. The end of the year is almost here, and so it’s time for one last hard look at your end-of-year goals. If you’re like a lot of marketers, you’re looking at those goals, comparing them against performance to...
6 Reasons Why You Should Use Direct Mail in 2022 It’s the most wonderful time of the year – marketing-planning time. And as we inch back towards normal, or perhaps a new normal, it’s a good time to look long and hard at the marketing tactics we’ve used over the last two years and...
Minimize Your “IOR” Every advancement office wants to maximize their ROI or “return on investment” as part of their annual campaign strategy. Is it possible to minimize the “IOR” or the “investment on return?” Wait! What? Did you just make that up? Maybe I did. I did check Google. I couldn’t find anything. Let’s think...